And as you can guess from the title, they get naked at this festival. Sorry ladies, as the title also indicates, you gotta have a thingie to join in. Even though it does get covered up. You can't have a thousand men running willy-nilly 100% buck-naked. But you can have them strip down and put on what amounts to a piece of cloth designed to be a wedgie. It's called a fundoshi, and it's a loin-cloth basically. You have to buy the fundoshi and other accoutrements there for about 50 bucks altogether. Then, the men get in groups and run around the town mostly naked (remember, it's still winter) yelling and getting their pictures taken. When they are warmed up enough, they are then purified with ice cold water thrown on them by the bucket. Usually not just once. Eventually, they make it to the shrine where there is a big stage. They try to make it on the stage because at midnight, the real chaos starts. The lights go out. Then someone tosses several sacred sticks out into the mass of men. Everyone scrambles to get one. But grabbing it isn't enough. You must make it outside the walls of the shrine with the stick (and your life) still intact. And that parenthesis isn't a joke. This year one of the JET participants broke his arm. It got caught between two guys and then the men on that side shifted forward and it snapped it. If you do make it out with the stick, you are guaranteed happiness for the coming year. And I believe the sticks have monetary value, as well; one is worth about 10, 000 dollars, I believe.
No I didn't join in the mayhem this year. But it seemed like a pretty crazy adventure, and I might take part next year. We'll see. I know this is the part you wanted to see. Here are the pictures and video.
Well, the guys do have to get to the festival somehow. And it's pretty damn cold out. There were tents there to stash their belongings. This was a pretty common, but still comical, sight around the town.

Heading through town to get warmed up before being purified (aka frozen) before entering the shrine.

I think the blurriness captures the essence of thousands of naked men searching for a sacred stick while trying to stay alive.

Crazy guys running around town.
Nakedmayhem.